Friday, June 28, 2013

QVC latest to drop Paula Deen

QVC latest to drop Paula Deen


Paula Deen, pictured during her emotional TODAY interview on Wednesday, June 26.
The queen of Southern comfort food has officially been thrown off her throne, after seven companies have ended partnerships with Paula Deen amid the controversy surrounding her.
The latest is QVC, as the company's president and CEO Mike George wrote a blog post Thursday evening saying that, "For now, we have decided to take a pause. Paula won’t be appearing on any upcoming broadcasts and we will phase out her product assortment on our online sales channels over the next few months."
He leaves the option for QVC to have a relationship with Deen in the future, going on to say that while customers "may wonder if this is a 'forever' decision," the company believes "people deserve second chances."
Diabetes drug maker Novo Nordisk and Target also distanced themselves from Deen on Thursday.
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed,'' the company said in a statement. "Novo Nordisk would like to acknowledge Paula’s involvement in our 'Diabetes in a New Light' campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease."
Deen, who has Type 2 diabetes, had been a spokesperson for Novo Nordisk's diabetes drug Victoza.
Target announced that it is ending its relationship with Deen entirely.
"We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com,'' the company said in a statement. "Once the merchandise is sold out, we will not be replenishing inventory."
The latest announcements came after Wal-Mart and Home Depot announced on Wednesday that they were severing ties with her.
"We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed,” Wal-Mart spokesperson Danit Marquardt said on Wednesday. “We will work with suppliers to address existing inventories and agreements."
Wal-Mart, the world's largest retailer, has carried a variety of Paula Deen-branded products including cookware and health and wellness products for several years.
Wednesday evening, a spokesperson for Home Depot confirmed to NBC News that the company will stop carrying Paula Deen-branded items under their kitchen and cookware category as a result of the scandal.
The Food Network, Smithfield Foods and Caesars Entertainment also terminated their partnerships with Deen, who appeared in her first live interview on TODAY Wednesday to discuss the scandal over her use of racial slurs. Sears and Kmart say they are exploring next steps as they pertain to Deen's products

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